customer acquisition cost

基本解释

Customer acquisition costs for return customers are much cheaper than for new customers.
在老客户上所花的获取客户的成本比开发新客户要便宜得多。
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Advertisingthe smoking patches on these sites lowered online customer-acquisition costs by40%.
在这些网站上投放戒烟贴广告使线上客户获取成本降低了40％。
Lifetime Value is typically used to judge the appropriateness of the costs of acquisition of a customer.
生命周期价值通常用来判断拉顾客的成本是否合适。

This could be true especially for lower income households and so DirecTV may lose out on these customers or at least face higher customer acquisition costs down the road.
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Mitek's technology increases convenience for the consumer by eliminating the need to go to the bank branch or automated teller machine, and dramatically reduces processing and customer acquisition costs while increasing customer retention.
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Scrutiny from the SEC recently caused the company to abandon a much-criticized accounting method that swept its staggering customer-acquisition costs under a rug.
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