internal marketing theory

基本解释

Study on the Application of the Internal Marketing Theory in Human Resource Management of the Tobacco Business;
服务企业的文化建设是服务企业内部营销的主要目标，旨在建设一种以人为本的服务文化。
On the basis of reviewing the overall development of internal marketing theory, this paper argues its application in HRM, Knowledge Management and TQM.
本文在对内部营销理论的发展进行完整回顾的基础上，探讨了内部营销在人力资源管理、知识管理及全面质量管理中的运用。
This article deeply analyzes the external and internal environment of the enterprise by marketing theory, and indicates ARPU keeping decreasing and some problems about enterprise management.
本文以市场营销理论对江西移动外部和内部环境进行深入分析后，指出ARPU 值持续降低以及企业管理方面的存在的一些问题。

内部营销
Based on internal marketing theory and person-organization fit theory, the formation mechanism of the attraction of employer branding was discussed. Finally, management recommendations were proposed.
通过尝试性地提出了雇主品牌吸引力的概念,即企业的雇主品牌吸引、激励和保留员工的能力和程度,结合内部营销理论和个人组织适配理论,探讨了雇主品牌吸引力的形成机理,并提出管理建议。