loss leader

音标发音

• 英式音标 [ˈlɒs ˌliː.dər]
• 美式音标 [ˈlɑːs ˌliː.dɚ]
• 英式发音
• 美式发音

基本解释

• 为招揽顾客而削本出售的商品

同根派生

英汉例句

双语例句

• The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.
  烤火鸡的费用并不跟随实际的批发价格走还经常亏本。
• “Gas is a loss leader for them, so they’re willing to cut the price to get you on the premises and shop, ” says Cochran.
  “汽油是这些商店的促销品，所以他们愿意用低价油吸引你到他们的门店里购物” 科克伦说。
• Never mind, he had just described it as a great way to bring in users but not a great way to make money….you know, the definition of a loss leader.
  没关系，他形容这是一个能带来用户但不能挣钱的方式。

权威例句

• Smith said although silver is the loss leader for Wednesday, this selloff is gold-inspired.
  FORBES: Gold Prices Fall Through $1,400/Oz As Market Breaks Technical Chart Support
• Historically, Google has looked at absolutely everything it does besides search as a loss leader.
  FORBES: Microsoft Should Be Worried About Google's Recent Move
• For the cardmakers, the free offerings are something of a loss leader--and a snare for advertisers.
  FORBES: E-sentiments, exactly

词组短语

短语

• Loss -Leader Pricing 牺牲品定价
• loss l leader 损失领导物
• loss -leader 赔付率
• loss leader strategy 优惠策略
• loss leader philosophy 亏本招徕方式;赔本招揽方法

英英字典

剑桥英英字典

• an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things

柯林斯英英字典

• A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop.

专业释义

经济学

• 亏本出售商品
• 招揽顾客的廉价品
• 损失领导物
• 吸引商品