marketing ethics

基本解释

What is the government's position on marketing ethics?
政府所持的市场道德标准是什么？
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Taking western experience as reference, put forward approaches and measures on external and internal environment to improve enterprise-marketing ethics.
借鉴西方的经验，从外部环境、内部环境两方面提出改善企业营销道德的路径和措施。
Three key issues must be considered to make relationship marketing workable, namely the issue on relationship market, on relationship marketing mix, and on relationship marketing ethics.
关系营销的可操作性涉及三个问题：关系市场、关系营销组合和关系营销的道德问题。

The conference has a huge business side to it, with hundreds of presentations on non-arts topics like marketing, social media and business ethics.
FORBES: Why I Won't Be At SXSW Next Year
My recent research on inter-organizational trust showed a marked absence of ethics literature referenced in marketing, strategic business and economics literature which is ironic since benevolence is a core component of trust!
FORBES: Why Trust is the New Core of Leadership
The Word of Mouth Marketing Association has posted a code of ethics on its Web site.
NPR: Slate's Ad Report Card: Burger King's Buzz Marketing

营销道德
Chapter Five: Expand enterprise approaches for marketing ethics construction.
第五章加强企业营销道德建设的路径。
哲学
营销伦理