nondurable consumer goods

The aim of this thesis is to probe into the principles and methods of how to establish a model to evaluate the mental effects of advertisements, and to construct such a model in the non-durable consumer goods category.
本论文的研究目的是探讨建立广告心理效果测评模型的原则和方法，并构建非耐用消费品广告的心理效果测评模型。