point-of-purchase advertising

基本解释

Moreover, Facebook has nowhere near as robust an advertising model as, say, Google, whose search-related ads are served up to users when they are often on the point of making a purchase.
而且，Facebook远远没有达到像Google那样的广告模式那么强劲，Google的搜索相关的广告经常在用户马上要下单时跳出来。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such non-media alternatives as trade shows, point-of-purchase displays, and publicity.
同五年前相比，有五分之三的公司开始在广告预算中增加对非媒体手段的投入，如交易展销、买点展示和宣传。