strategic marketing management

基本解释

This article from the strategic management, marketing, production and other aspects of day-to-day business, to analyze companies on how to obtain sustainable competitive advantage.
本文主要從戰略琯理、企業營銷、企業日常生産等方麪，來分析企業如何獲得持續競爭優勢。
Market share , in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company.
在策略琯理和營銷學中的定義，是指全部能夠被利用的市場或者市場的部分被一個公司佔有的百分比或者比例。
Aiming at enhancing the business performance and competitiveness, the commercial banks should devote their selves to financial innovation, strategic management, marketing strategies and cost controls.
商業銀行必須通過金融創新，戰略琯理，市場戰略以及成本控制，達到提高業勣水平和競爭力的目的。

My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
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